PRESENCE-BASED CONTENT RECOMMENDATIONS AND ADVERTISING

摘要

Systems and methods for providing content recommendations or advertisements based at least in part on the identity of users that are within an experiential range of a primary device for rendering the content recommendation or advertisement are disclosed. A home service gateway may be configured to identify users within the experiential range of the primary device and generate a content recommendation request and/or an advertisement request identifying the users within the experiential range. A content delivery system may receive the recommendation request and/or ad request and provide content recommendations and/or advertisements to the home service gateway based at least in part on the identity of the users that are within the experiential range of the primary device.

主权项

1. A method, comprising:
receiving, by a home service gateway comprising one or more processors, one or more wireless signals; determining, by the home service gateway and based at least in part on the one or more wireless signals, an identity of one or more users; identifying, by the home service gateway, an advertisement (ad) avail; generating, by the home service gateway and based at least in part on identifying the ad avail, an ad request, the ad request including the identity of the one or more users; transmitting, by the home service gateway, the ad request; and receiving, by the home service gateway and responsive to the ad request, a playlist associated with an ad selected based at least in part on the identity of the one or more users.