The present invention relates to a method of augmenting a telecommunications call, the method comprising detecting a telecommunications call event at a user telecommunications device (10); selecting an item of media content (101), the item of media content (101) being associated with a uniform resource identifier or URI; augmenting the call with the item of media content (101); detecting a user interaction with the item of media content (101); and on termination of the call, performing an action in dependence on the resource identified by the URI. The invention extends to a corresponding system and apparatus.
