METHOD AND SYSTEM FOR MONITORING EXPOSURE TO PHYSICAL ADVERTISMENTS

摘要

In a system and method for monitoring exposure of people to physical advertisements, a computing device receives positional data records associated with each of a plurality of mobile devices within a given geographical region, from a base station, sets a mobility descriptor for each corresponding user, determines whether each user is predicted to be within a predetermined viewing range of one or more advertisements, in response to the set mobility descriptor, instantaneous speed and direction, and a predetermined viewing range, and counts the number of users who are predicted to be within the predetermined viewing range.

主权项

1. A system for monitoring exposure of people to physical advertisements, comprising:
a) a plurality of mobile devices, each of which held or accessed by a corresponding user of a mobile data network; b) a base station for coordinating call and data traffic with respect to said plurality of mobile devices within a given geographical region; and c) a computing device for quantifying exposure of said corresponding user to a physical advertisement,
wherein said base station is operable to transmit instantaneous mobile device derived positional data to said computing device,wherein said computing device is operable to determine whether said transmitted positional data is indicative of said corresponding user being within viewing range of a physical advertisement and to thereby count a total number of users who were in viewing range of said physical advertisement within a given time period.