| 主权项 |
1. A method comprising:
using one or more computers, providing an advertiser an option to select a rich media advertisement option among other options including a separately displayed option for selecting a non-rich media advertisement, simultaneously on the same display interface screen, during advertisement booking and uploading; using one or more computers, prompting the advertiser, in response to the advertiser selecting the rich media advertisement option, to upload the rich media advertisement creative, wherein the rich media advertisement creative includes at least one non-video format content component including an image-based component, comprising one or more images, and an audio component; and using one or more computers, serving a rich media advertisement, based on information in the rich media advertisement creative, and comprising at least one non-video format content component, such that the rich media advertisement is formatted for presentation on a user computer without utilization of a video player, further comprising: serving, for presentation on the user computer, the image-based component and the audio component; and presenting, on the user computer and without utilization of a video player, the image-based component and the audio component, such that each portion of the image-based component is timed to be synchronized, by the user computer, with presentation of each portion of the audio component, on the user computer. |
