发明名称 SYSTEM AND METHOD FOR GENERATING AN ORCHESTRATED ADVERTISING CAMPAIGN
摘要 <p>A system and related techniques host and serve selective, orchestrated advertising campaigns and other content to users depending on contributing advertisers' campaign strategies as well as user interests, prior history or experiences. User's may navigate to a Web or other network site which contains or invokes ads or other media or content. When ad or other content is called, a user identifier may be checked, to determine whether the user has subscribed to or had a profile established with the orchestrated ad platform. If the user does have a unique user identifier associated, an ad engine may perform a lookup of the identifier against potential ad campaigns or delivery modes, to deliver a more coherent or orchestrated stream of ads or other media to the user.</p>
申请公布号 CA2517277(C) 申请公布日期 2015.05.26
申请号 CA20052517277 申请日期 2005.08.26
申请人 MICROSOFT CORPORATION 发明人 NORRINGTON, TREVOR;CHAN, KELVIN;HURT, MICHAEL W.;TITTLE, KENNETH;HORWAT, SHAWN
分类号 H04L12/16;G06Q30/02 主分类号 H04L12/16
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