LIQUID CRYSTAL DISPLAY DEVICE

摘要

A liquid crystal display device (1) according to an embodiment is equipped with an array substrate (6) a color filter substrate (5) a liquid crystal layer (7) a backlight (4) and a control unit (12). The array substrate (6) is provided with a plurality of pixel electrodes corresponding to a plurality of pixels arranged in a matrix pattern. The color filter substrate (5) faces the array substrate (6) and is provided with a color filter corresponding to the plurality of pixels. The liquid crystal layer (7) is positioned between the array substrate (6) and the color filter substrate (5). The backlight (4) is positioned on the rear surface side of the array substrate (6). The control unit (12) controls the timing of application of liquid crystal drive voltage to the pixel electrodes and the timing of light emission from the backlight (4). The plurality of pixels have a shape that is long in the horizontal direction and have the same color arranged in the horizontal direction and different colors arranged in the vertical direction. Neighboring pixels in the horizontal direction among the plurality of pixels have line symmetry along the center line of the neighboring pixels. The liquid crystal molecules of the neighboring pixels fall in the direction of line symmetry along the center line when the liquid crystal drive voltage is imparted to the pixel electrode corresponding to the neighboring pixels.