| 摘要 |
A system that incorporates the subject disclosure may include, for example, a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations. The operations comprise obtaining product image data and comparing image data of a media program with the product image data. A product placement in the media program is determined based on the comparison, and an entry in a product placement database is generated. The entry comprises identifiers of the media program, a product descriptor descriptive of the product, and a context descriptor descriptive of a presentation scheme used for the first product placement. A rating is assigned to the media program with respect to the product in accordance with the entry of the product placement in the product placement database and other entries of other product placements in the product placement database. Other embodiments are disclosed. |
| 主权项 |
1. A method comprising:
retrieving, by a system comprising a processor, product image data from a product database; comparing, by the system, video image data of a video frame with the product image data, wherein the video frame represents a portion of a program comprising video content; determining, by the system, a first product placement of a first product in the video frame based on the comparing of the video image data; generating, by the system, a first entry in a product placement database based on the first product placement in the video frame, wherein the entry comprises an identifier of the program, an identifier of the video frame, a product descriptor descriptive of the first product, and a context descriptor descriptive of a presentation scheme used for the first product placement; assigning, by the system, a rating to the program with respect to the product in accordance with the first entry of the first product placement in the product placement database and other entries of other product placements in the product placement database; and generating, by the system, an advertising value associated with the program and the first product based on the rating. |
