发明名称 LEARNING SYSTEM FOR USING COMPETING VALUATION MODELS FOR REAL-TIME ADVERTISEMENT BIDDING
摘要 PROBLEM TO BE SOLVED: To provide an improved function for predicting an economic valuation of each of a plurality of combinations of advertisement placement, advertisements, and/or advertisement-advertisement placement using a plurality of competing economic valuation models in response to reception of a request for placement of advertisement.SOLUTION: The economic valuation model may be based at least in part on real-time event data, historic event data, user data, third-party commercial data historical advertisement impressions, advertiser data, advertising agency data, historical advertising performance data, and machine learning. Further, the economic valuation model may evaluate each economic valuation produced by each of the plurality of competing economic valuation models, and elect one economic valuation as a current valuation of advertisement placement, an advertisement, and/or advertisement-advertisement placement combination.
申请公布号 JP2015097094(A) 申请公布日期 2015.05.21
申请号 JP20140245705 申请日期 2014.12.04
申请人 DATAXU INC 发明人 WILLARD L SIMMONS;SANDRO N CATANZARO
分类号 G06Q30/02;G06Q30/08 主分类号 G06Q30/02
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