| 摘要 |
<p>A marketing modeling system including a data repository to store historic sales data; and a modeling engine, executed by a processor, to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for a plurality of marketing drivers, and adjust the time-varying marketing driver model, wherein the adjusting includes determining a time-varying parameter (B) and multiplying the time varying parameter by an independent time-varying variable (X) in the time-varying marketing driver model, and a driver contribution estimation module to apply the adjusted time-varying marketing driver model to consecutive fine-grained time periods to determine an estimated contribution to sales for each fine-grained time period and for each of the plurality of marketing drivers based on the historic sales data. > CL WC/cm o~W LC c~C) 0< _) 0 0 _ C) -) N LUU cl _D-Da m o o mS SN</p> |
