INTERACTIVE ADVERTISMENT OFFERING METHOD AND SYSTEM BASED ON A VIEWED TELEVISION ADVERTISMENT

摘要

In interactive advertisement offering method and system, a server wirelessly receives from a user terminal an input signal, which is associated with a target TV advertisement viewed by a user of the user terminal. Upon identifying one TV advertisement to be the target TV advertisement based on the input signal, the server determines one of pre-stored Internet advertisements as a reference advertisement based on key terms representative of the target TV advertisement, and then transmits to the user terminal a reference advertisement menu generated thereby along with pre-stored Internet advertisement content corresponding to the reference advertisement for display of the reference advertisement menu on the user terminal.

主权项

1. An interactive advertisement offering method to be implemented by a system that includes a user terminal, and a server connected to the user terminal via a wireless communication network, the server including a processing unit, and a database unit for pre-storing a plurality of television (TV) advertisement contents corresponding respectively to a plurality of TV advertisements, a plurality of Internet advertisement contents corresponding respectively to a plurality of Internet advertisements, a plurality of key term contents each corresponding to a respective one of the TV and Internet advertisements and each including a number of key terms that are representative of the respective one of the TV and Internet advertisements, and a plurality of identification data each corresponding to a respective one of the TV advertisements and each being generated based on the TV advertisement content that corresponds to the respective one of the TV advertisements, said interactive advertisement offering method comprising the steps of:
a) the user terminal transmitting an input signal to the server, the input signal being associated with a target TV advertisement; b) the processing unit identifying one of the TV advertisements to be the target TV advertisement based on the input signal and the plurality of the identification data pre-stored in the database unit; c) the processing unit determining one(s) of the Internet advertisements as at least one reference advertisement based at least on the key term contents pre-stored in the database unit, wherein the key term content, which corresponds to said at least one reference advertisement, and the key term content, which corresponds to the target TV advertisement, has at least one common key term; and d) the processing unit generating, based on the Internet advertisement content that corresponds to said at least one reference advertisement determined in step c), a reference advertisement menu in which said at least one reference advertisement is listed, and transmitting the reference advertisement menu and the Internet advertisement content that corresponds to said at least one reference advertisement to the user terminal.