| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement distribution server and an advertisement distribution system capable of maximizing the profit of a medium owner who provides advertisements in the case of distributing a plurality of types of advertisements including first type advertisements such as CPC(Cost per Click) advertisements and second type advertisements such as CPI(Cost per Install) advertisements.SOLUTION: An operation company server 10 creates an advertisement list in which first type advertisements and second type advertisements coexist, and transmits the advertisement list in response to a request from a user terminal 16. Also, the operation company server 10 measures the result of the first type advertisements and the second type advertisements, and calculates payment sum data by using a margin coefficient for the medium owner of the second type advertisements, and calculates the payment sum data without using a margin coefficient for the medium owner of the first type advertisements so as to maximize a profit of the medium owner. |
