Method and apparatus for advertisement placement in a user dialog on a set-top box

摘要

Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a “save or delete” menu. In addition to the “save” and “delete” options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

主权项

1. A method for presenting information through a multimedia device, the method comprising: receiving, at the multimedia device, user input whose receipt causes the multimedia device to cease playing a content stream; in response to receiving the user input, determining whether a point within a specified threshold of an end of the content stream has been reached; in response to receiving the user input and determining that the point within the specified threshold of the end of the content stream has been reached, displaying particular information to a user of the multimedia device, the particular information comprising at least one advertisement, and the particular information also comprising a menu that comprises a user-selectable option, user selection of which causes the multimedia device to delete the content stream.