NETWORK BASED PLATFORM FOR STORING. TRACKING SHARING AND SELECTION OF CONSUMER DEFINED PREFERENCES

摘要

A system and method of enabling user defined preference based retail shopping configured to be directed external from the user A user defines his own preferences and then utilizes a network connected mobile device to seek out bricks and mortar establishments where these preferred products/ services may be found. Thus instead of focusing on ways a merchant can reach targeted consumers this system and method empowers the user to define his own preferences and make this information known to the retailers. A user develops a set of product/ service preferences that are entered and updated to a network service platform via his mobile device. A user may make a recommendation about a product or service to someone in his retail network where the recommendation is defined as referral.