COOKIELESS SYSTEM FOR PROVIDING AD SERVING IN EMAIL WITH DYNAMIC URL REDIRECTION

摘要

The cookieless system and methods for providing ad serving in email with dynamic URL redirection provided herein overcomes the inherent challenge of supporting fully dynamic ads in email with the ability to dynamically redirect users based on the advertisement displayed without the use of cookies.

主权项

1. A method for providing dynamic ad serving in an email, comprising:
providing, using one or more computing devices, an ad unit identifier corresponding to an ad unit in an email to a user; generating, using the one or more computing devices, an ad image load request when the user views the user views the email, the ad image load request comprising the ad unit identifier, a user identifier, and at least one user attribute; dynamically selecting and retrieving, using the one or more computing devices, an ad image from a pool of available advertisement images corresponding to the ad unit identifier in response to the ad unit image load request, wherein the dynamic selection of the ad image references at least a portion of the at least one impression data entry; displaying, using the one or more computing devices, the ad image in the email; and recording, using the one or more computing devices, an impression data entry associated with the user identifier, the impression data entry comprising the ad image and the at least one user attribute from the ad unit image load request.