| 摘要 |
An outdoor advertisement structure on a bus roof of the present invention can hide the untidiness of a heating, ventilation and air conditioning (HVAC) system and the like mounted on the bus roof by a rectangular-shaped advertisement structure (10) since the advertisement structure (10) of which upper and lower parts are open and the four surrounding surfaces thereof are connected, is mounted on a bus roof (1) to cover an HVAC system (3) mounted on the bus roof (1) such that the HVAC system (3) is not exposed to the outside and to simultaneously provide a mounting area for traffic information notification and advertisements, wherein a front light guide panel (20) and a side light guide panel (22) for traffic information notification and advertisement are respectively mounted on a front part (12) and both side parts (14) of the advertisement structure (10), and thereby providing a balance between the bus and a cityscape by finishing the exterior appearance state of the bus roof (1) to be relatively aesthetically pleasing, increasing the advertising efficiency by minimizing advertisements hidden by nearby vehicles or road facilities, enabling the advertisements to be easily identified with the naked eye regardless of the time of day and focusing the attention of consumers at a new advertising height, and maximizing advertising effects by attaching large advertisements of advertising text, photographs and the like onto an upper plate material (30) covering the upper opening of the advertisement structure (10). |
