Method for determining a consumer's satisfaction for a product

摘要

The aim of the present invention is to improve the insight provided by conventional consumer studies. This question is particularly relevant in the case of selective products, where consumers rarely have the opportunity to fully compare and test a very wide assortment of products before eventually choosing one of them. The method of the invention provides an indication that a consumer is actually ready to purchase and use a particular product among numerous other products.;In the method of the invention, the consumer tests the products one after another in a random order. After having trialed a product, he must indicate whether he is sufficiently satisfied with it, and must make a choice: either the product is sufficiently satisfactory, and the test is over, with the consumer not trying any other products, or else the product is not satisfactory at all, and he goes on to the next product. The method of the invention is original in that the consumer can never go back, even if, eventually, he decides, after having trialed the next product, that he prefers the previous product.

主权项

1. A method for evaluating the degree of appreciation of a product by an individual, comprising the series of steps below:
a) selecting a set of at least two samples of products for testing; b) selecting at least one individual; c) providing the individual with or causing him to choose a first sample from the set of samples, and causing him to test the product of the first sample; d) giving the individual the choice to test a second sample from the set of samples not yet tested, or to receive a reward directly relating to the sample of the product he has previously tested, corresponding preferably to a product which is identical or very similar to said sample; e) collecting where appropriate at least one datum relating to the degree of appreciation by the individual of the sample corresponding to the reward product; f) repeating if necessary steps c) to e) until the individual has chosen to receive a reward, without giving him the possibility of going back on his choice, or until the individual has tested the last sample of the set; g) giving the individual the reward; h) processing the data collected concerning the degree of appreciation by the individual in relation to the sample chosen as reward, and optionally concerning the sample or samples which have not been chosen.