ADVERTISEMENT INFORMATION AND BIDDING SYSTEM

摘要

A method, system, apparatus, advertising exchange system, and computer program product for acquiring advertisement impressions through an advertisement auction. A first maximum bid price to acquire an impression is defined. An entity set of one or more entities is identified. A second maximum bid price (that is higher than the first maximum price) to acquire the impression is defined. The first max bid price is used to bid for the impression during the advertisement auction. If the auction is being lost to the entity set, the bidding continues using the second maximum bid price.

主权项

1. A computer-implemented method for acquiring advertisement impressions through an advertisement auction, comprising:
defining a first maximum bid price to acquire an impression; identifying an entity set comprising one or more entities; defining a second maximum bid price to acquire the impression, wherein the second maximum bid price is higher than the first maximum bid price; bidding, in the advertisement auction, for the impression using the first maximum bid price; determining, that the advertisement auction for the impression is being lost to the identified entity set; and based on the determining, bidding, in the advertisement auction, for the impression using the second maximum bid price.