System and method for broadcasting advertisements and rewarding the consumption of the advertisements

摘要

A broadcast system provides consumers with inducement to consume portions in which they may not have an active interest, such as commercials. To dissuade consumers from leaving the vicinity of the broadcast receiver or from switching to other broadcasts while a first broadcast airs such a portion, the first broadcast is augmented by a second content entity calculated to be of interest to the consumer. Interaction is required of the consumer in order for him to receive the second content entity, which necessitates his presence and attention.

主权项

1. A method for broadcasting a service, comprising:
transmitting a first information stream comprising first consumable content for consumption by a user; simultaneously transmitting a second information stream with a predetermined portion of the first information stream comprising a first portion for interaction with a user and a second portion comprising second consumable content for consumption by the user; monitoring an activity of the user with respect to consuming the first consumable content; and
allowing the user to consume the second consumable content in response to the monitored activity when the first consumable content is consumed anddenying the user access to the second consumable content in response to the monitored activity when the first consumable content is not consumed.