USER ENGAGEMENT BASED NONGUARANTEED DELIVERY PRICING

摘要

A system can include a processor configured to: receive user session data from a network, identify user session data associated with a creative, and determine user interaction information associated with the creative. The processor may also be configured to determine one or more of a mean, a variance, and a median of a distribution of the user interaction information associated with the creative. Also, the processor can be configured to determine expected user engagement associated with the creative according to one or more of the user interaction information, the mean, the variance and the median. The processor can also be configured to: determine a probability that the expected user engagement will be higher than actual user engagement according to the expected user engagement and determine an expected price associated with the creative according to the probability that the expected user engagement will be higher than actual user engagement.

主权项

1. A system, comprising:
one or more processors and a non-transitory storage medium comprising program logic for execution on the processors, the program logic comprising: an online activity collection module, comprising instructions executable to determine dwell time information from user session data associated with a creative; a statistical distribution analysis module configured to receive the dwell time information from the online activity module and determine one or more of a mean, a variance, and a median of a distribution of the dwell time information associated with the creative and expected dwell time associated with the creative; and a price adjustment module configured to receive the expected dwell time associated with the creative and determine an expected price associated with the creative according to the expected dwell time.