发明名称 FUTURE DECISIONING FOR CREATIVE SLOTS
摘要 <p>A future decisioning module receives, from a user agent, a call requesting a creative for a first slot of the plurality of slots in a template. The future decisioning module generates bid requests for each of the plurality of slots and receives, from one or more bidders, responses to the bid requests, the responses comprising prices for the plurality of slots. The future decisioning module performs a yield optimization based on the responses to the bid requests to determine creatives for each of the plurality of slots that will optimize a payout (or value) for the template and serves, to the user agent, the determined creatives for each of the plurality of slots.</p>
申请公布号 WO2015066544(A2) 申请公布日期 2015.05.07
申请号 WO2014US63560 申请日期 2014.10.31
申请人 LIVEINTENT, INC. 发明人 KEISER, MATTHEW ROSENBACH;SANDOVAL, JEROME CHARLES
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