摘要 |
<p>A future decisioning module receives, from a user agent, a call requesting a creative for a first slot of the plurality of slots in a template. The future decisioning module generates bid requests for each of the plurality of slots and receives, from one or more bidders, responses to the bid requests, the responses comprising prices for the plurality of slots. The future decisioning module performs a yield optimization based on the responses to the bid requests to determine creatives for each of the plurality of slots that will optimize a payout (or value) for the template and serves, to the user agent, the determined creatives for each of the plurality of slots.</p> |