Provided are systems, methods, and computer-readable media for determining locations of interest to a user. User activity over a period of time is obtained and used to determine geographic entities (e.g., locations) of interest. The user activity is aggregated by geographic entity and a relevancy score is calculated for each geographic entity. The geographic entity having the highest score is stored as a location of interest in a location profile for the user. Multiple geographic entities having the highest specified number of relevancy scores may also be stored.
