| 发明名称 |
METHODS, SYSTEMS AND APPARATUS TO GENERATE MARKET SEGMENTATION DATA WITH ANONYMOUS LOCATION DATA |
| 摘要 |
Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed. |
| 申请公布号 |
US2015127427(A1) |
申请公布日期 |
2015.05.07 |
| 申请号 |
US201514591205 |
申请日期 |
2015.01.07 |
| 申请人 |
The Nielsen Company (US), LLC |
发明人 |
Cochran Laura;Miller David R.;Stevens Jeff;Nelson Mark |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method to determine a consumer classification segment, comprising:
generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device; associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed; and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed. |
| 地址 |
Schaumburg IL US |
