摘要 |
<p>A method for determining multimedia content for video on demand (VOD) service is disclosed. The method comprises, obtaining at least one of profile information and multimedia viewing information of a user, wherein the profile information indicates information pertaining to multimedia content related to user’s activity on social media, and wherein the multimedia viewing information indicates information pertaining to multimedia viewing activity of the user. Further, a VOD profile associated with a user account of the user based on at least one of the profile information and the multimedia viewing information, wherein the VOD profile indicates multimedia interest of the user is updated. The method further comprises, transmitting the VOD profile to a central server (104) of a content provider with which the user is registered for determining the multimedia content for the VOD service.</p> |