SYSTEMS AND METHODS FOR TARGETED INTERNET MARKETING BASED ON OFFLINE ONLINE AND CREDIT RELATED DATA

摘要

Systems and methods are disclosed for matching of offline data with online data by comparing the offline data with online data using credit related data. The systems and methods receive offline data and online data and retrieve credit related data with identifying information for targeted individuals. The offline data records and online data records are independently compared to the credit related data to determine whether the data records correspond to a matching targeted individual. If both an offline data record and an online data record correspond to a matching targeted individual then a key is generated that links the offline data record and the online data record. The key may be stored in a key database. The key may be utilized for targeted marketing to the matching targeted individual. The matching of offline data and online data may be more accurate and complete.