| 发明名称 |
REAL-TIME LOCAL OFFER TARGETING AND DELIVERY SYSTEM |
| 摘要 |
One embodiment of the present invention provides a system for delivering an offer to a mobile device associated with a potential customer. During operation, the system receives data indicating that a potential customer is at or entering a targeted area or is on a vehicle associated with one or more businesses providing offers. The system then determines, with the received data, whether the potential customer has a moment of receptivity, wherein the moment of receptivity is a period of time during which the potential customer is likely to be receptive to receiving an offer. Responsive to determining that the potential customer has a moment of receptivity for receiving an offer, the system selects an offer from one or more available offers, and sends the selected offer to the potential customer. |
| 申请公布号 |
US2015120453(A1) |
申请公布日期 |
2015.04.30 |
| 申请号 |
US201314064039 |
申请日期 |
2013.10.25 |
| 申请人 |
PALO ALTO RESEARCH CENTER INCORPORATED |
发明人 |
Lee Lawrence C.;Brdiczka Oliver;Torres Francisco E.;Holmes Chris;Glasnapp James D.;Nash Michael C.;Perelson Andrew J. |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computer-executable method for delivering an offer to a mobile device associated with a potential customer, comprising:
receiving data indicating that a potential customer is at or entering a targeted area or is on a vehicle associated with one or more businesses providing offers; determining, with the received data, whether the potential customer has a moment of receptivity, wherein the moment of receptivity is a period of time during which the potential customer is likely to be receptive to receiving an offer; responsive to determining that the potential customer has a moment of receptivity for receiving an offer, selecting an offer from one or more available offers; and sending the selected offer to the potential customer. |
| 地址 |
PALO ALTO CA US |
