ENHANCED WEIGHING AND ATTRIBUTES FOR MARKETING REPORTS

摘要

A computing device may generate target area breakdowns of demographic information for a plurality of geographic areas based on identified key demographic variables of subscribers of a subscriber network, determine subscriber demographic breakdowns for each of the target area breakdowns based at least in part on subscriber base information descriptive of subscribers of the subscriber network, and perform rim weighting of the subscriber demographic breakdowns to generate rim weights for each subscriber according to the respective target area breakdowns. The device may further generate index scores according to weighted subscriber information indicative of relative likelihood of a subscriber being associated with an attribute as compared to the population of the associated geographic area, identify business rules including criteria for association of a subscriber with an advanced attribute, the criteria including a minimum index score for an attribute; and assign the advanced attribute to the subscriber based on subscriber index score.

主权项

1. A computing device configured to execute a software application on a processor of the computing device to provide operations comprising:
generating target area breakdowns of demographic information for a plurality of geographic areas based on identified demographic variables of subscribers of a subscriber network received from a demographic data source device; determining subscriber demographic breakdowns for each of the target area breakdowns based at least in part on subscriber base information received from an account data source device and descriptive of subscribers of the subscriber network; performing rim weighting of the subscriber demographic breakdowns to generate rim weights for each subscriber according to the respective target area breakdowns; and maintaining the determined rim weights in a data store to be used to weigh subscriber data generated from data records of the subscriber network representing usage of the subscriber network by subscriber devices.