SYSTEMS AND METHODS FOR MOBILE ADVERTISING ON MULTI-SIM DEVICES

摘要

Systems and methods are disclosed for managing mobile advertisement in a smartphone that has multiple Subscriber Identification Module (SIM) capability to more effectively and more efficiently target mobile ads to smartphone users. Multi-SIM-capable devices such as DSDA devices have two subscriptions (e.g., two phone numbers) to one or more mobile telephony networks. One subscription may be used for personal use and the other subscription for work. The two SIM subscriptions and their characteristics may be considered when selecting the mobile ads to present to the users on the DSDA devices. Further, knowledge on the intended or actual use of the two subscriptions may be used to select, limit, adapt, or otherwise differentiate the mobile ads delivered to the user on the two subscriptions. The channel characteristics of the two SIM subscriptions may also be used to more efficiently deliver ads to the two SIM subscriptions.

主权项

1. A method, comprising:
receiving, by a processor, a request for an advertisement (ad) from an in-use Subscriber Identity Module (SIM) subscription on a multi-SIM device configured to implement multiple SIM subscriptions; collecting, by the processor, parameters of the in-use SIM subscription; determining, by the processor, one or more ads based on the parameters, wherein the ads are targeted for display on the in-use SIM subscription; and delivering by the processor the ads to the multi-SIM device for display on the in-use SIM subscription.