RETAIL SALES OVERLAPPING PROMOTIONS FORECASTING USING AN OPTIMIZED P-NORM

摘要

A system that generates a sales forecast for an item receives the sales history for prior sales periods that includes at least one stand-alone time period when a single promotion event is active, and at least one overlapping time period when two or more promotion events are active and overlapping. For each stand-alone time period, the system determines a stand-alone lift for each promotion event active during the stand-alone time periods. For each overlapping time period, the system determines a combined overlap lift of promotion events that are overlapping using a p-norm.

主权项

1. A computer-readable medium having instructions stored thereon that, when executed by a processor, cause the processor to generate a sales forecast for an item, the generating the sales forecast comprising:
receiving sales history for prior sales periods comprising at least one stand-alone time period when a single promotion event is active, and at least one overlapping time period when two or more promotion events are active and overlapping; for each stand-alone time period, determining a stand-alone lift for each promotion event active during the stand-alone time periods; and for each overlapping time period, determining a combined overlap lift of the promotion events that are overlapping using a p-norm.