| 发明名称 |
CUSTOMER PURCHASING PREFERENCE PROFILES BASED ON COUPON CHOICES |
| 摘要 |
According to an aspect, a method for creating or improving customer preference profiles includes providing a decision coupon to a customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options. A selection of one of the promotional options is received and an indication of the selected promotional option is stored in a purchasing preference profile for the customer. The indication of the selected option is used to update an affinity for a product or product category for the customer within the customer's purchasing preference profile. |
| 申请公布号 |
US2015120421(A1) |
申请公布日期 |
2015.04.30 |
| 申请号 |
US201414510643 |
申请日期 |
2014.10.09 |
| 申请人 |
International Business Machines Corporation |
发明人 |
Deshpande Ajay A.;Hendrix Kimberly D.;McFaddin Herbert S.;Narayanaswami Chandrasekhar |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computer-implemented method for creating or improving customer purchasing profiles, comprising:
providing a decision coupon to a customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options; receiving a selection of one of the promotional options; storing an indication of the selected promotional option in a purchasing preference profile for the customer; and using the indication of the selected option to update an affinity for a product or product category for the customer within the customer's purchasing preference profile. |
| 地址 |
Armonk NY US |
