发明名称 |
Real-time local offer targeting and delivery system |
摘要 |
One embodiment of the present invention provides a system for delivering an offer to a mobile device associated with a potential customer. During operation, the system receives data indicating that a potential customer is at or entering a targeted area or is on a vehicle associated with one or more businesses providing offers. The system then determines, with the received data, whether the potential customer has a moment of receptivity, wherein the moment of receptivity is a period of time during which the potential customer is likely to be receptive to receiving an offer. Responsive to determining that the potential customer has a moment of receptivity for receiving an offer, the system selects an offer from one or more available offers, and sends the selected offer to the potential customer. |
申请公布号 |
EP2866184(A1) |
申请公布日期 |
2015.04.29 |
申请号 |
EP20140187392 |
申请日期 |
2014.10.01 |
申请人 |
PALO ALTO RESEARCH CENTER INCORPORATED |
发明人 |
LEE, LAWRENCE C.;BRDICZKA, OLIVER;TORRES, FRANCISCO E.;HOLMES, CHRIS;GLASNAPP, JAMES D.;NASH, MICHAEL C.;PERELSON, ANDREW J. |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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