| 摘要 |
<p>The present invention relates to a smart TV capable of providing emotionally appealing advertisements. The smart TV includes a broadcast content processing module; an implicit advertisement implementing module; and a flash function module. The broadcast content processing module controls a wired/wireless communication module to receive packetized broadcast contents and advertisement tag contents from a broadcast content server through a broadcast communication network to implement the broadcast contents in broadcast transmission frames through streaming. The broadcast content module also separates the broadcast contents and the advertisement tag contents to prepare to stream the broadcast contents in frame units. The implicit advertisement implementing module enables a user to recognize advertisement conversion indicators for the explicit advertisement conversion of advertisement subjects matched to the respective data included in the advertisement tag contents and implication indicators for the respective advertisement subjects. The implicit advertisement module also implements the broadcast contents by streaming the broadcast contents in frame units through an output unit. When a selection signal for one of the advertisement conversion indicator to convert an implicit advertisement to an explicit advertisement while a flash mode is set, the flash function module implements a color image only in a predetermined area based on the location information transmitted from a remote control to point out the area in a UI screen of the output unit.</p> |
