INITIATING A PROMOTIONAL BENEFIT BY USER-ACTIONABLE LINK

摘要

An advertisement, including a description of a promotion and a link, are included in a shipment of a sales item to a buyer from an online shopping site. The promotion is crafted to entice the buyer to respond to the link and trigger a further shopping opportunity based on the initial purchase. Upon responding to the link, the buyer is presented with a further promotion that includes the most recent consideration of buying incentives which are based on knowledge of selling considerations such as inventory and the marketplace that a seller may use to generate enticing content in the promotion. The seller may also take advantage of knowledge about the shopping and purchasing history of the buyer at the online shopping site in tailoring the promotion.

主权项

1. A system comprising:
a processor; a promotion module configured to create a promotional description including a promotional item description and a user-actionable link; a transmission module configured to transmit the promotional description to a user device associated with a user identifier; a certification module configured to confirm that a purchase conforms to a prescribed shopping behavior and produce a confirmed purchase indication; a reward module configured to produce a user-selectable link configured to grant a promotional item upon receipt of an activation indication corresponding to the user-selectable link and the confirmed purchase indication associated with the user-selectable link; a communication module configured to receive an activation indication of the user-actionable link and a purchase indication associated with a promotional site; a shipping module configured to ship a package and an advertisement, including the promotional description and a purchased item to a location associated with the user identifier; and an advertisement database configured to store the promotional description, the activation indication, and the confirmed purchase indication.