发明名称 |
SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES |
摘要 |
<p>Systems and methods are disclosed for associating a plurality of Internet- enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.</p> |
申请公布号 |
WO2015057707(A2) |
申请公布日期 |
2015.04.23 |
申请号 |
WO2014US60487 |
申请日期 |
2014.10.14 |
申请人 |
AOL ADVERTISING INC. |
发明人 |
MILLER, NICHOLAS, P.;EDWARDS, SIMON, D.;MILFORD, ALAN, J.;KIM, DENYS, P.;SCHELFHOUT, BART, W.R. |
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