| 发明名称 |
TARGETED ADVERTISING USING VEHICLE INFORMATION |
| 摘要 |
A method, implemented in an electronic processing system that includes a memory and one or more processors, includes receiving, at the electronic processing system, vehicle data indicative of one or both of (i) a location or route of a vehicle and (ii) operation of the vehicle, storing the received vehicle data in the memory, determining, via the one or more processors and based on the stored vehicle data, a habit or preference of a driver of the vehicle, and causing an advertisement to be selected based on the determined habit or preference. |
| 申请公布号 |
US2015112800(A1) |
申请公布日期 |
2015.04.23 |
| 申请号 |
US201314057456 |
申请日期 |
2013.10.18 |
| 申请人 |
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY |
发明人 |
Binion Todd;Harr Joe;Fields Brian;Cielocha Steven;Balbach Steve |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method in an electronic processing system comprising a memory and one or more processors, the method comprising:
receiving, at the electronic processing system, camera data representing information collected by a camera (i) located on or in a vehicle and (ii) oriented so as to sense an environment external to the vehicle; storing the received camera data in the memory; identifying, by the one or more processors and using at least the stored camera data, a locale visited by the driver of the vehicle; and causing an advertisement to be selected based on the identified locale. |
| 地址 |
Bloomington IL US |
