PROCESSING CUSTOMER INFORMATION TO FACILITATE VEHICLE PURCHASING

摘要

The present invention discloses a method and system for processing customer information to facilitate vehicle purchasing. The method comprises receiving customer information associated with a customer account by a customer journey backend server from a customer via an electronic device; processing the customer information by the customer journey backend server to generate customer-specific information on the basis of source information received from an enterprise internal system; storing the customer-specific information in association with the customer account in the customer journey backend server and the enterprise internal system; and displaying the customer-specific information by accessing to the customer account during the customer's visit at a dealer store.