METHOD, APPARATUS AND SYSTEM FOR DETERMINING VIEWER REACTION TO CONTENT ELEMENTS

摘要

A method, apparatus and system for determining viewer reaction to content elements include generating a viewer feedback signal by recording biometric measurements of a viewer's reactions to viewed content, synchronizing the viewer feedback signal with a content metadata signal for the viewed content and correlating the biometric measurements in the viewer feedback signal with respective elements in the content metadata signal to determine a viewer reaction score for the respective elements in the content.