| 摘要 |
<p>A display device and a method for controlling the same are provided. The display device includes a communication unit for receiving user related data from a mobile device, a memory for storing metadata of content and an advertising message associated with the content, a matching unit for extracting at least one matching element from the user related data and comparing the extracted matching element and at least one matching element included in the metadata of the content to select a content item, a controller for detecting whether or not the mobile device is in a communicable state at intervals of a preset period and controlling the communication unit according to the detection, and controlling the matching unit using the user related data, a display unit for displaying the selected content item, and an advertising message transmitter for transmitting an advertising message associated with the selected content item to the mobile device.</p> |
