System and method for modifying advertisement responsive to EPG information

摘要

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.;In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

主权项

1. A method for transmitting advertisements, the method comprising:
storing a user profile of a user comprising a history of user interactions, wherein the history of user interactions includes information indicating that the user performed a first type of interaction associated with a first media asset and a second type of interaction associated with a second media asset, wherein the second type of interaction associated with the second media asset is an interaction to schedule a future broadcast of the second media asset for recording, and wherein the first type of interaction and the second type of interaction are different; selecting an advertisement from a plurality of advertisements based at least in part on the first type of interaction and the second type of interaction from the history of user interactions; transmitting, to a user equipment of the user, a first portion of a video and a second portion of the video; and transmitting, to the user equipment of the user, the selected advertisement after the first portion of the video and before the second portion of the video such that when the video is displayed on the user equipment of the user, the selected advertisement is displayed after the first portion of the video and before the second portion of the video.