RETAIL SALES FORECASTING WITH OVERLAPPING PROMOTIONS EFFECTS

摘要

A system that generates a sales forecast for an item receives sales history for prior sales periods that include active promotion events that are active during each sales period. The system determines one or more types of overlapping promotions during the sales periods. For each type of overlapping promotion, the system creates an overlapping promotion event that replaces the corresponding active promotion events. The system generates a set of promotion events including the overlapping promotion events and the active promotion events that were not replaced. The system then generates a lift for each of the promotion events in the set of promotion events.

主权项

1. A computer-readable medium having instructions stored thereon that, when executed by a processor, cause the processor to generate a sales forecast for an item, the generating the sales forecast comprising:
receiving sales history for prior sales periods comprising active promotion events that are active during each sales period; determining one or more types of overlapping promotions during the sales periods; for each type of overlapping promotion, creating an overlapping promotion event that replaces the corresponding active promotion events; generating a set of promotion events comprising the overlapping promotion events and the active promotion events that were not replaced; and generating a lift for each of the promotion events in the set of promotion events.