<p>The disclosed architecture provides one or more techniques for selecting social contacts and selecting queries in order to populate the visible space of an activity feed (e.g., social search). A technique is provided that prioritizes selection of social contacts for display in a social search activity feed. Another technique is provided that selects queries for display in the social search activity feed. The architecture also provides visual presentation of the social search activity feed information. These techniques ensure an interesting variety of contributors and content while maintaining a time-ordered presentation paradigm.</p>