发明名称 Contingent fee advertisement publishing service provider for interactive TV media system and method
摘要 A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to monetize interactive and/or broadcast media advertising by tracking and linking ad acceptance events to consummated consumer purchases.
申请公布号 US9009064(B2) 申请公布日期 2015.04.14
申请号 US200912504573 申请日期 2009.07.16
申请人 eBay Inc. 发明人 Karlin Jon;Wang Lee
分类号 G06Q30/00;G06Q30/02 主分类号 G06Q30/00
代理机构 Schwegman Lundberg & Woessner, P.A. 代理人 Schwegman Lundberg & Woessner, P.A.
主权项 1. A computer implemented system for tracking sales transactions, the system comprising: a computing device that implements a service provider component, wherein the service provider component further comprises: a merchant unit;a transaction unit; anda consumer unit,wherein the merchant, transaction and consumer units further comprise a plurality of lines of computer code executed by a processing unit of the computing device that execute the merchant, transaction and consumer units, wherein the merchant unit, the transaction unit and the consumer unit are configured to cooperatively act to: provide, based on registration with the service provider component, an online advertisement space and an offline advertisement space for a plurality of merchant affiliates;rank the merchant affiliates to determine portions of referrals from the merchant affiliates to consumers, the referral portions being based at least in part on commission rates for receiving commissions from the merchant affiliates so that a higher commission rate corresponds to a higher referral portion, the ranking of the merchant affiliates including determining rotation rank values for rotating ads for the merchant affiliates from the online advertisement space to the offline advertisement space;rotate ads for the merchant affiliates from the online advertisement space to the offline advertisement space in response to the determined rotation rank values;provide to a consumer, via an interactive broadcast media advertising system associated with the online advertisement space of the service provider component, at least one discrete sales offer from a merchant affiliate, the merchant affiliate being selected from the plurality of merchant affiliates based on the referral portion corresponding to the merchant affiliate;track the at least one discrete sales offer made by the merchant affiliate to the consumer resulting in a discrete ad acceptance event by the consumer;track the discrete ad acceptance event of the consumer resulting in a discrete sales transaction made by the consumer;provide to the consumer a message configured to incentivize the consumer to consummate the discrete ad acceptance event and discrete sales transaction; andcharge the merchant affiliate a commission fee for the discrete sales transaction, the commission fee being based on the commission rate corresponding to the merchant affiliate.
地址 San Jose CA US