Dynamic geographic beacons for geographic-positioning-capable devices

摘要

In one embodiment, a mobile device may receive information on entities socially connected to a user of the mobile device. The information may comprise a location for each of the entities, an affinity score with respect to the user for each of the entities, and a relevancy score for any advertisement corresponding to each of the entities. The user may be socially associated with the entities through an on-line social network. For each of the entities, the affinity score may be adjusted based on the relevancy score. The mobile device may periodically determine a current location of the mobile device, a radius from the location of each entity (based on the adjusted affinity score for the entity), and whether the current location is within an area defined by the radius. If the current location is within the one of the radii, then the mobile device may be woken.

主权项

1. A method comprising:
receiving, at a mobile device, information on one or more entities socially connected to a user associated with the mobile device, the information comprising a location for each of the entities, an affinity score with respect to the user for each of the entities, and a relevancy score for any advertisement corresponding to each of the entities, wherein the user is socially associated with the entities through an on-line social network; adjusting, for each of the one or more entities, the affinity score based on the relevancy score; determining on a periodic basis, by one or more processors of the mobile device, a current location of the mobile device; determining, for each of one or more of the entities, a radius from the location of the entity based at least in part on the adjusted affinity score for the entity; determining whether the current location is within an area defined by one of the radii; and if the current location is within the one of the radii, then transmitting a message to one or more other processors of the mobile device, the message causing one or more of the other processors to transition from a sleep state to an active state.