Promoting content from an activity stream

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.

主权项

1. A method comprising:
providing a control for presentation on a user interface for enabling a user to promote, to one or more other users, a non-sponsored content item that is included in an activity stream associated with the user, the activity stream being presented in a social context; receiving an indication from the user to promote the non-sponsored content item; receiving a second request for a sponsored content item to be placed in a slot within a first website, wherein the first website is different from a second website associated with the activity stream and wherein the second request for the sponsored content item is based on a first request for content from one of the one or more other users; determining, by one or more processors, that the non-sponsored item is responsive to the second request based on determining a relevance of the non-sponsored content item to criteria associated with the second request; determining one or more sponsored content items responsive to the second request based on determining a relevance of the one or more sponsored content items to the criteria associated with the second request; ranking the one or more sponsored content items and comparing, by the one or more processors, a highest ranked sponsored content item of the one or more sponsored content items to the non-sponsored content item using the determined relevances; and providing the non-sponsored content item in response to the second request rather than the one or more sponsored content items based at least in part on the comparing.