| 发明名称 |
MONITORING MEDIA EXPOSURE USING WIRELESS COMMUNICATIONS |
| 摘要 |
Disclosed examples involve collecting a cookie at a client device based on media accessed via a web page at the client device, and selecting a portable device identifier at the client device. The portable device identifier corresponds to a closest one of a plurality of portable devices in wireless communication with the client device. The portable device identifier is associated with a particular person. In response to instructions embedded in the media, a hypertext transfer protocol (HTTP) request is sent to a server. The HTTP request includes the cookie, the portable device identifier, and information identifying exposure to the media. |
| 申请公布号 |
US2015100692(A1) |
申请公布日期 |
2015.04.09 |
| 申请号 |
US201414570713 |
申请日期 |
2014.12.15 |
| 申请人 |
The Nielsen Company (US), LLC |
发明人 |
Jain Anand;Stavropoulos John;Neuhauser Alan;Lynch Wendell;Kuznetsov Vladimir;Crystal Jack |
| 分类号 |
H04L29/08;H04W4/00 |
主分类号 |
H04L29/08 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method to collect media exposure data, comprising:
collecting a cookie at a client device based on media accessed via a web page at the client device; selecting a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and in response to instructions embedded in the media, sending a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media. |
| 地址 |
Schaumburg IL US |
