MINIMIZING LEAD CREATION TO CONTACT TIME IN A SALES FORCE

摘要

A computer system is used to minimize the time between when information about a lead, i.e., a potential buyer, is first received and when that lead is first contacted by a sales agent. A form of competition is used to allow one sales agent, from among many sales agents, to be enabled to be the first to contact a lead based on how quickly that sales agent responds to a notification that the lead is available. The system can allow the sales agent to first claim a lead, then contact the lead; or, the system can put the first sales agent to respond in contact with the lead.

主权项

1. A computer-implemented process, comprising:
receiving data defining a lead into storage of a computer system; communicating information about availability of the lead from the computer system to devices associated with a plurality of sales agents; receiving, from the devices and into storage of the computer system, one or more response messages related to the lead; the computer system identifying a first sales agent having a device from which a first of the response messages related to the lead is received; and the computer system enabling only one or more devices associated with the identified first sales agent to initiate communication with a device associated with the lead.