Personalizing content for users

摘要

Systems and methods are provided for creating personalized programs. In one implementation, a computer-implemented method is provided. According to the method, content is assembled into a personalized program. The method includes maintaining, in a storage device, transaction history information and preference information for a user. The method selects a plurality of content components based on at least one of the transaction history information and the preference information. The method then determines a sequence of the selected content components and assembles the selected content components according to the sequence as the personalized program.

主权项

1. A computer-implemented method for providing a personalized audio or video program, comprising:
maintaining, in a storage device, transaction history information and preference information for a user; selecting a plurality of audio or video content based at least in part on the transaction history information or the preference information, wherein selecting the plurality of audio or video content is further based at least in part on accessing metadata associated with the plurality of audio or video content to select the plurality of audio or video content such that at least one product or service is presented in the plurality of audio or video content as a theme; computing values indicative of an interest level of the user in the selected plurality of audio or video content, based at least in part on a correlation between the at least one product or service presented as the theme in the selected plurality of audio or video content and the transaction history information or the preference information; determining a listening or viewing sequence of the selected plurality of audio or video content to be listened to or viewed based at least in part on the computed values, the listening or viewing sequence further comprising one or more incentives to purchase the at least one product or service presented as the theme in the selected plurality of audio or video content; assembling the selected plurality of audio or video content into the personalized audio or video program according to the listening or viewing sequence; transmitting the personalized audio or video program to a handheld device of the user; and providing for display on the handheld device while the user views or listens to the transmitted personalized audio or video program on the handheld device, information about the at least one product or service presented as the theme in the selected plurality of audio or video content and the one or more incentives.