Advertisement generator based on external traffic

摘要

An external traffic advertisement system is provided that generates advertisement sets based on analysis of visits to a web site that were referred by an external source. The advertisement system aggregates the referral information for each referral type. A referral type may be defined by one or more of keyword text derived from the query text of the referrals, landing page type, external source, product identifier, and so on. The advertisement system may, for each referral type, aggregate the total revenue from the visits of that referral type and may generate a count of the number of converting visits for that referral type. The advertisement system then identifies those referral types whose aggregated information satisfies an advertisement criterion and generates an advertisement set for each identified referral type with a keyword derived from keyword text and with a link based on the landing page type of the referral type.

主权项

1. A computer-implemented method for generating advertisement sets based on analysis of external referrals to a web site, the method comprising:
under control of one or more computer systems configured with executable instructions,
collecting information from one or more referring sources that are external to the one or more computer systems and that refer visitors of the referring sources to the website, the information corresponding to referrals to the web site by the referring sources, and each referral comprising referral information corresponding to a request for additional content that is sent responsive to user interaction with content of a corresponding referring source and that resulted in a visit to the website referred to by the corresponding referring source;for each of the referrals, identifying a referral type based at least in part upon a unique combination of a landing page type of the referral and one or more elements selected from a referring source identifier and a product identifier, the landing page type identifying a type of landing page that is displayed in response to user interaction with the referral;aggregating the referral information for each referral type, the aggregated referral information including a financial metric for the referrals; andfor each referral type,
determining whether the aggregated referral information satisfies an advertising criterion;when it is determined that the aggregated referral information satisfies an advertisement criterion,
generating, based at least in part upon the aggregated referral information, an advertisement set for the referral type, the advertisement set having an associated link including a query string corresponding to the referral type, each referral type having at least one corresponding query string; andsubmitting the generated advertisement set to an order placement service.