SYSTEM, METHOD AND COMPUTER PROGRAM FOR PROVIDING QUALITATIVE AD BIDDING

摘要

A computer network implemented method and a computer system is provided that improves the effectiveness of buying and selling of online or mobile advertising units. A planning utility is provided for improving the effectiveness of buys of online or mobile media properties, the planning utility including a media buying dashboard. An analyzer is provided, which is part of or linked to the planning utility, which when executed analyzes a series of attributes for each media property, including the one or more qualitative attributes, and receives information regarding the marketing objectives of a buyer, and generates advertising buying recommendations or suggestions, and present these buying recommendations or suggestions to the buyer. The method and system can use static or dynamic information for rating different publishers and their media properties to improve advertising unit buying/selling.

主权项

1. A computer network implemented system comprising:
(a) at least one computer processor and at least one non-transitory computer readable medium storing computer processing instructions; (b) a registration component; (c) an advertising campaign component; and (d) a reverse auction component; (e) wherein, upon execution of the computer processing instructions by the at least one computer processor:
(i) the registration component associates at least one publisher with at least one digital media property, and associates at least one attribute with the at least one digital media property, the at least one attribute including at least one content quality attribute;(ii) the advertising campaign component associates at least one advertising campaign with at least one advertising impression attribute, the at least one advertising campaign comprising a plurality of advertising impressions to be allocated;(iii) the reverse auction component provides for the processing of at least one bid by the at least one publisher to allocate at least a portion of the plurality of advertising impressions of a respective one of the at least one advertising campaign to the at least one digital media property associated with the at least one publisher; and(iv) the reverse auction component allocates the at least a portion of the plurality of advertising impressions to the respective at least one digital media property that is a subject of the at least one bid based at least partly on a determined correspondence between the at least one attribute associated with the respective at least one digital media property and the respective at least one advertising impression attribute.