METHOD AND SYSTEM FOR PROVIDING ADVERTISING ON MOBILE DEVICES

摘要

A method of providing advertising on a mobile device having a plurality of applications is provided by executing a set of computer executable advertising instructions stored on the mobile device. The instructions are stored as part of an operating system or a secondary application that can run in the background and are capable of identifying an application executing in the foreground. The instructions are stored separately from the executable code for the applications on which advertising is displayed. As a result, application developers can subscribe to an advertising service that displays advertising on their application interfaces without creating any code.

主权项

1. A method of displaying advertising on a mobile device, the mobile device having a plurality of applications, a processor, and a display, the method comprising:
identifying an application among the plurality of applications which is executing in the foreground on the mobile device; determining if advertising has been enabled for the application that is executing in the foreground, and performing the following steps if advertising has been enabled:
receiving advertising content corresponding to the executing application; anddisplaying an advertising interface view on the mobile device display on top of an application interface view, wherein the advertising interface view comprises a graphic including the advertising content.