Advertising Futures Marketplace Methods And Systems

摘要

Methods and systems provide information products relating to past, present and future advertising transactions (i.e., contracts to place advertisements in various media) to enable a marketplace in advertising products. Information regarding a plurality of advertising transactions are gathered. Data is analyzed to determine its attributes. Some attribute values are transformed and the attribute values are stored in a database. Attributes are organized or indexed according to a taxonomy of attributes to provide indexes to advertising transaction records. Indexes and benchmarks for various selected types of advertising transactions can be generated by selecting certain records from the database and aggregating the data or otherwise synthesizing information products, such as benchmarks and market entities for the selected types of advertising transactions. Information products may be published and syndicated as market indexes and benchmarks.

主权项

1. A computer program product comprising:
a computer-readable storage device; and computer code stored on the computer-readable storage device which, when executed by a computer processor, causes the computer processor to:
receive one or more selling parameters for an advertising offer,access an advertising index comprising advertising parameters for a plurality of advertising transactions,monitor the advertising index to compare the advertising parameters to the one or more selling parameters, wherein the advertising parameters change dynamically during the monitoring,while monitoring the advertising index, identify that the current advertising parameters are less preferable than the one or more selling parameters, andin response to identifying that the current advertising parameters are less preferable than the one or more the selling parameters, transmit a notification to a potential buyer of the advertising offer.